Yolanda Centeno

RAE: Perfume

The Royal Spanish Academy (RAE) and Advertising Academy (AP) sign this advertising campaign with two audiovisual executions that highlights the abuse of Anglicisms in advertising. The campaign, winner of two bronzes in the last edition (2016) of El Sol, aims to raise awareness about the good use of the Spanish language not only in spots, but also in society in general.


2 Bronces, 2016El Sol