La Mancha. 1974
Having a degree in advertising Dionisio began his career working for Leo burnet in Madrid in 1998 as a producer. His experience dear that time period and his own creative nature took him to jump in to direction in 2008. Deep inside he always knew he was a filmmaker.
In his first year as director he was chosen as “Best new director” by the APCP. Soon after, Shots Magazine highlighted his work in its Nº 113 issue, a special about Spain.
Since then he had work with the best advertisements companys for clients such Ikea, Campofrío, Aquarius, Bankia, Comcast, Iberia, Ono, McDonald’s, Unicef, Kellogg’s, Air Europa, San Miguel, Festival de Sitges, Hyundai… among others reviving awards from the best advertising festivals in the world: Cannes, Art Directors Club New York, London Internacional Awards, El Sol, Ojo de Iberoamerica, FIAP… it should be noted because of its emotional charge, and dedication some unique and very special campaign such “Historia de un Anuncio Bonito” for Fundación Prodis where he spent six months shooting it, campaign that got gold at promotional marketing at Cannes, Finalist at Cannes Titanium), Merit One Show, Sol de Platino campañas Integradas en el Sol, Oro Art Directors Club NY, Oro FIAP, Oro CdC, Gran Ojo Oro Contenido, TV y Plata en Campañas Integradas, Bronce en el Tercer Ojo, Oro Premios Eficacia, Oro Art Directors Club of Europe, Premio Corbis Social Justice Award.
In 2013, he directed “Madres” a McCann campaign for Calvo. He got Bronce at Cannes, Gold at El Sol, Gold at Fiap in its category and Silver as Director, Gold at Ampe.Gold in ideas at CdC and silver in Directing.
In 2015 he founded Harry with Tay Sánchez and Néstor Costafreda.
In 2017, “Deliciosa Calma” from Pavofrio, got awarded Bronce Lion at Cannes on top of numerous awards at the most important festivals.
Dionisio tells stories, sometimes using a beautiful and stylized narrative, others from a very realistic perspective but always very personal point of view, that is sincere and emotional. “You have to fuel emotions”.
Harry is her most personal professional project and she feeds up from it´s philosophy.